Before you launch a product overseas make sure you convey the correct message with our brand name checking service
Any company marketing a product or service
in a foreign country needs to sure that their brand name will
be appropriate and will project the desired image in the target
culture.
TransCheck from ASK, developed by our management
team in the 90s, provides a broad range of brand name checking
and
other
related linguistic and cultural research services.
Though
our expertise and global strategic resources, ASK can help
companies market their products more successfully
around
the world. We have specialist TransCheck teams based in
most countries of the world able to advise not just on names
but
on culture, marketing and the local market.
Utilising our extensive network of international
TransCheckers, the potential brand names are subjected to meticulous
evaluations to ensure all semantic issues, cultural connotations
and potentially negative images are considered and addressed.
The
professionals that carry out this research are always mother
tongue linguists based in the country in which
the brand name
is to be marketed.
Our standard service includes the research
to be done by a single TransChecker. We also offer a premium
service in which up to three TransCheckers will analyse the
information and independently advise on the names put forward.
Whether
you
require brand name checks, linguistic research,
questionnaires or market
research use, the tried and tested TransCheck services
from ASK to help ensure your global success.
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