Before you launch a product overseas make sure you convey the correct message with our brand name checking service

Any company marketing a product or service in a foreign country needs to sure that their brand name will be appropriate and will project the desired image in the target culture.

TransCheck from ASK, developed by our management team in the 90s, provides a broad range of brand name checking and other related linguistic and cultural research services.

Though our expertise and global strategic resources, ASK can help companies market their products more successfully around the world. We have specialist TransCheck teams based in most countries of the world able to advise not just on names but on culture, marketing and the local market.

Utilising our extensive network of international TransCheckers, the potential brand names are subjected to meticulous evaluations to ensure all semantic issues, cultural connotations and potentially negative images are considered and addressed.

The professionals that carry out this research are always mother tongue linguists based in the country in which the brand name is to be marketed.

Our standard service includes the research to be done by a single TransChecker. We also offer a premium service in which up to three TransCheckers will analyse the information and independently advise on the names put forward.

Whether you require brand name checks, linguistic research, questionnaires or market research use, the tried and tested TransCheck services from ASK to help ensure your global success.