the project brief

We were approached by Designate to translate and copywrite advertising slogans for a well known passenger ferry chain.

the challenge

We were given a creative brief and asked to supply a selection of copy written translations for each slogan, giving their client the option to choose which best fitted the mood of the campaign.

We provided back-translations of the slogans to assist the client in selecting those which best conveyed the humour and tone of the original English versions.

Formatting issues were clarified so that translations could be dropped into designs for a presentation Designate were giving to their client.

We offered a subsequent "revision" service whereby our translators would rework their translated slogans should the client require this.

the results

The ASK Group was able to meet the client's needs through careful selection of translators with copy-writing skills in order to ensure that the message and tone of the slogans was carried through in the translated versions. This involved ensuring that matters such as word play and humour were retained in the translations or adapted where necessary, to fit in with the culture of the target country.

A project manager liased with the client throughout the course of the project, in order to keep them up to date with progress, and to help with any developments that arose.